Promo
Make Your Brand Memorable!
Promotional items, also known as promotional products, promo, SWAG (stuff we all get) or promotional gifts, are products that are imprinted with your company’s name, logo, or message and given away to promote your company. Promotional items are an important marketing tool because they can help a company to:
Increase Brand Awareness: When people receive a promotional item, they are more likely to remember your company or product associated with it. This can help to increase brand awareness and recall, especially if the item is useful or relevant to the recipient. In fact, we encourage our clients to make it count. Cheapest is not always best! Think of the items you keep and use, and avoid buying the promo you throw away in your home.
Build Customer Loyalty: Promotional items can help to build customer loyalty by showing appreciation to current customers and incentivizing them to continue doing business with the company. When others see your brand on great items, it lends credibility to your business!
Generate Leads: Promotional items can be used as a way to collect contact information from potential customers at events or trade shows. This can help a company generate leads and follow up with interested parties. Keep the messaging simple though – don’t try to list every bit of contact information on everything. List what makes sense, ie. a video company putting their logo and website on a flash drive to be given out at a hiring fair.
Enhance the Customer Experience: Promotional items can be used to enhance the customer experience by providing useful items that make the customer’s life easier or more enjoyable. This can lead to increased customer satisfaction and loyalty.
Overall, promotional items can be an effective and cost-efficient way to promote a company and its products.
Need Some Ideas?
Take a look at some of our favorite pieces and recommendations to help get you started!
Pens & Stationary
Pens and stationary with a company’s logo on them can be effective marketing tools for a few reasons:
Practicality: Pens and stationary are useful items that people use on a regular basis. This means that they are more likely to keep and use the item, which can help to increase brand visibility and recall.
Cost-Effectiveness: Pens and stationary are relatively inexpensive items, making them an affordable way to promote a company.
Targeted Marketing: Pens and stationary can be targeted to specific audiences or events. For example, a company might give out pens at a trade show to attract potential customers in a specific industry, or they might give out branded notebooks to students at a college fair.
Brand Reinforcement: Every time someone uses a pen or piece of stationary with a company’s logo on it, they are reminded of the company and its products or services. This can help to reinforce the brand in the minds of the user and those around them.
Can Coolers
Can coolers with a company’s logo on them can be effective marketing tools for a few reasons:
Practicality: Can coolers are useful items that people can use to keep their drinks cold and prevent their hands from getting wet or cold. This means that they are more likely to keep and use the item, which can help to increase brand visibility and recall.
Cost-Effectiveness: Can coolers are relatively inexpensive items, making them an affordable way to promote a company.
Targeted Marketing: Can coolers can be targeted to specific audiences or events. For example, a company might give out can coolers at a music festival to attract a younger, more active audience, or they might give out can coolers at a golf tournament to attract a more affluent audience.
Brand Reinforcement: Every time someone uses a can cooler with a company’s logo on it, they are reminded of the company and its products or services. This can help to reinforce the brand in the minds of the user and those around them.
Engraved Items
We work with a local artist to create beautiful engraved items that are cost effective and are sure to wow your customers. Anything from glasses and coasters to keychains and cutting boards, we cover it all!
Engraved promotional items can be effective marketing tools for a few reasons:
Quality: Engraved items often have a high-quality feel to them, which can help to increase the perceived value of the item and the company or brand associated with it.
Durability: Engraved items are less likely to fade or wear off over time compared to items that are printed or embroidered. This can make them more durable and longer-lasting, which can help to increase their value as a marketing tool.
Professionalism: Engraved items often have a more professional look and feel to them, which can help to enhance the image of the company or brand.
Targeted Marketing: Engraved items can be targeted to specific audiences or events. For example, a company might give out engraved pens at a business conference to attract professionals, or they might give out engraved keychains to new homeowners.
Some of Our Favorite Past Promotional Items
Have a question about our promo services or want to get a project started?
You can call or text us at 712.581.9100 OR fill out our contact form below!
