BAMP Blog
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Swag to Strategy
How Promotional Products and Branded Apparel Drive Real Business Growth In a digital-first world, it's easy to overlook the marketing tools you can actually hold in your hands. But here's the truth. Promotional products and branded apparel remain some of the most...
Captain’s Log: Ten Years Underway
VESSEL: BA Marketing & Publicity, LLC MASTER: Bethann Tillman PORT OF REGISTRY: Shenandoah, Iowa COMMISSIONED: June 2016 LOG SPANS: Ten years underway June 2016 Laptop purchased at Walmart and downloaded Photoshop. Next, I will YouTube how to use Photoshop and...
Scroll-Stopping Storytelling
How Video Brings Your Brand to Life You have about three seconds. That's roughly how long you have to catch someone's attention before they scroll right past your content and on to the next thing in their feed. Three seconds. In a world where people are consuming more...
The Mid-Year Marketing Checkup
Is Your Business on Track to Finish the Year Strong? We're halfway through the year. Whether your business has felt steady, overwhelmingly busy, or a little unpredictable — now is the perfect time to pause, take a breath, and take a hard look at your marketing. Not...
Your Brand Through the Lens
Why Professional Photography Matters In today’s digital world, the way your business looks online matters more than ever. Before a potential customer reads a word about your services, they often form an opinion based on the visuals they see. That’s why professional...
Your Logo Is Not Your Brand – And Why That Matters for Your Business
When most people think about “branding,” the first thing that comes to mind is a logo. Business owners often believe that once they have a logo designed, their brand is complete. While a logo is an important part of your identity, it is only one small piece of the...
Google Reviews and SEO: Why 5 Stars Matter More Than You Think
Google Reviews are not just “nice to have.” if you're a local business owner. They are one of the most powerful, free marketing tools available to you and they directly impact your SEO, visibility, and revenue. At BA Marketing & Publicity we see it constantly:...
How A Clean, User-Friendly Website Drives More Traffic & Leads
Your website is often the first interaction a potential customer has with your business, especially for those that aren’t as local. It’s where people go to learn who you are, what you offer, and whether they trust you enough to take the next step. When a website is...
Exterior Signage Deserves Your Attention Heading Into 2026
Exterior Signage is one of the most overlooked (and most powerful) marketing tools a business can invest in. And yes, it’s an investment. While digital ads, social media, and websites often dominate marketing conversations, signage works 24/7, delivering visibility,...
Stop Guessing: Why Every Business Needs a Social Media Plan
In today’s digital landscape, social media is no longer optional, it’s one of the most powerful tools a business can use to grow. But far too many businesses are still posting without intention, scrambling for last-minute ideas,...
Let’s Get Grateful
Whether you own, operate, or keep a business going, it's easy to get lost in the wind and grind minutiae this time of year. Sometimes, when our personal prayers start to sound like whiny wish lists, we start to feel resentful. These two concepts are not...
The Role of Authenticity in Social Media Marketing
In a world where algorithms are constantly shifting and new platforms seem to pop up overnight, one thing remains consistent: people crave authenticity. Businesses can run all the ads they want and post endless graphics, but if it doesn’t feel real, it won’t resonate....
10 Marketing Mistakes to Avoid (and How to Fix them)
Marketing has the power to attract customers, grow your brand, and build trust—but only if it’s done with intention. Too often, businesses fall into the trap of shortcuts or “quick fixes” that backfire. At BA Marketing, we’ve worked with plenty of clients who needed...
Catching the Right Audience
From the mind and experience of Owner, Bethann Tillman Have you ever gone fishing with a net? Me either. Probably won't. Instead, I'll take the smelly spray, something wiggly and chartreuse colored, and snacks. I enjoy a little bass and crappie fishing on the farm....
6 Reasons Retained Clients See the Biggest Marketing wins
At BA Marketing & Publicity, we work with clients in a few different ways—project-based, à la carte services, and through our monthly retainer plans. While every client relationship matters, we’ve noticed a trend: retained clients almost always see the biggest...
Why Getting The Right Marketing Advice Matters More Than You Think
When I started the business, I felt like an utter imposter. Instinctively I knew a lot of information but I didn't have the confidence to assume it was traditional wisdom. Even after having a Bachelor's Degree, I pursued an Associate's Degree in Marketing from IWCC....
Building Your Brand and Community Through Social Media Marketing
If you’re a business owner, you’ve probably heard it a million times: “You need to be on social media.” But why? Isn’t it just funny cat videos, trending dances, and people posting what they had for lunch? Well… yes and no. Social media is fun, but for businesses,...
9 Years of BA Marketing & Publicity
A Reflection of Grit, Good People, and A Whole Lot Of Faith If you own a business, you've been tempted to change your pricing to end in ".99" because it seems less than the full amount. It's a psychological trick that has worked on you as a consumer too. BA Marketing...
What Is SEO and Why It Matters for Your Business
Helping Your Website Work Smarter, Not Harder When people search for your product or service online, you want them to find you first—not your competitors. That’s where SEO comes in. So, what is SEO? SEO stands for Search Engine Optimization. In simple terms,...
Helping Businesses Grow: Why BA Marketing Is Passionate About What We Do
Helping Businesses Grow: Why BA Marketing Is Passionate About What We Do At BA Marketing, working with small businesses isn’t just something we do—it’s at the heart of who we are. As a small business ourselves, we know the grit, heart, and hustle it takes to build...
Why Branded Promotional Items & Apparel Still Work (and How to Use Them Best in 2025)
In a world full of digital noise, sometimes the most powerful marketing move is something you can actually hold in your hand—or wear on your back. Branded promotional items and custom apparel are nothing new, but in 2025, they’re still going strong—and for good...
Why Do We Do Decals? – The Power of A Simple Imprint
Bethann's Story It might seem odd that a marketing agency would offer tangible goods and services like decals. Here's how it started: The business was founded with the intention of being a local, reliable resource for all things marketing, branding, publicity,...
5 Signs It’s Time to Update Your Website
Your website is the digital storefront of your business. If it’s outdated, slow, or hard to navigate, you could be losing potential customers without even realizing it. A modern, user-friendly website is essential for attracting visitors and turning them into...
What Does BAMP Do? – Elevate Your Business with BA Marketing & Publicity
At BA Marketing & Publicity, we are a locally owned and operated marketing company based in Shenandoah, Iowa, proudly serving businesses both near and far. Whether you’re launching a new company or looking to refresh your marketing efforts, our team of experts is...